If you are interested in making ethical choices at the supermarket, why not do the same with your investments and superannuation? This is the concept behind ethical investment. Ethical investment has several names, some people call it responsible investment, others call it green investing. But the basic principle behind the concept is to enable you to integrate your personal values and social concerns with your investment choices.

Ethical investment is the practice of consciously choosing to invest in companies whose activities you believe will serve the common good on a range of ethical, social and environmental issues as well as provide financial returns which are competitive with conventional investments.

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